Why Zip Code Targeting Wastes Your Healthcare Marketing Budget
Geographic targeting feels precise — until you realize you're spending acquisition dollars on people who aren't planning care. Here's why intent signals beat proximity.
Salubrum Insights
Healthcare marketing intelligence
Written for healthcare marketing teams navigating programmatic targeting, patient intent data, de-identification requirements, and acquisition economics. No generic content strategy — only what matters to people who run health system and specialty clinic campaigns.
Articles
What Is Patient Intent Scoring — and Why It Changes Healthcare Marketing
Intent scoring predicts who is about to seek care before they enter a search engine. We explain the signals, the model, and the difference it makes for specialty clinics.
De-identified Data in Healthcare Advertising: What It Means and Why It Matters
HIPAA Safe Harbor de-identification is the foundation of privacy-safe healthcare marketing. Here's how it works and what questions marketers should ask any data partner.
A Practical Guide to Programmatic Targeting for Health System Marketers
From audience segmentation to media activation — this guide covers every step of launching a programmatic patient acquisition campaign for a health system.
Patient Acquisition Strategy for Specialty Clinics: Moving Beyond Referrals
Orthopedics, oncology, fertility, and weight management clinics are increasingly investing in direct patient acquisition. Intent-based targeting is what separates the efficient from the wasteful.
Measuring Patient Acquisition ROI in Digital Healthcare Marketing
Cost-per-acquisition means different things in healthcare. We walk through the metrics that matter — CPL, CPE, and downstream conversion to scheduled appointment.
How Pharma Brands Are Using Programmatic to Find In-Market Patients
Direct-to-consumer pharma advertising is moving from mass TV to precision programmatic. Intent scoring is the engine that makes it work at condition level.
Six Questions to Ask Before Choosing a Healthcare Marketing Data Partner
Not all healthcare intent data is created equal. Here are the six questions every marketing team should ask before activating a data partner — and the answers that should concern you.