Platform / Programmatic Targeting
Activate intent across every digital channel
Take Salubrum's scored patient intent segments and push them live across display, connected TV, native content, and social — with healthcare-specific frequency controls and pacing.
Channel Coverage
Reach patients wherever they are
Salubrum activates intent segments across all major digital channels through direct DSP integrations and publisher partnerships.
Programmatic Display
Standard and rich media display placements across premium healthcare-adjacent publisher inventory. Banner, interstitial, and high-impact formats.
Connected Television (CTV)
Reach high-intent patients on streaming services with 15 and 30-second pre-roll and mid-roll ad units. Household-level targeting, no PHI.
Native Content
In-feed native placements on health publisher networks and general-interest content platforms. High engagement, lower CPM than video.
Social Activation
Push de-identified intent audiences as custom audiences to major social platforms for paid social amplification of your healthcare brand messaging.
Campaign Workflow
From intent segment to live impression
Define target conditions and geography
Work with your Salubrum campaign manager to specify the service lines, conditions, and catchment areas for your campaign. Orthopedics, oncology, cardiology — we score at the condition level.
Intent segments built and delivered
Salubrum runs the scoring model against your specified parameters and outputs intent decile segments — typically delivered to your DSP seat within 48 hours of setup.
Campaign goes live across channels
Your creative runs against Salubrum intent segments via your existing DSP seat or our managed service. Frequency caps and pacing aligned to healthcare engagement cycles.
Measurement and segment refresh
Campaign performance is tracked against intent-weighted KPIs. Segments refresh continuously so the campaign always targets current, not stale, intent signals.
Ready to activate intent-based campaigns?
Let us walk through how programmatic activation would work for your specific service lines and media mix.