Patient-Intent Intelligence
Score patient intent before they search
Salubrum's de-identified intent signals let hospitals and specialty clinics reach the right patients at the right moment — not just anyone in the zip code.
The Acquisition Waste Problem
Geo targeting buys the whole DMA. Most of it isn't planning care.
Standard healthcare campaigns — geo, demographic, even contextual — reach broad populations. But care intent is concentrated in a small fraction of any market at any given time. Without an intent layer, you're paying to reach everyone to find the few.
How Salubrum Works
From signal collection to targeted reach in three steps
Signal Collection
We aggregate de-identified behavioral, contextual, and condition-adjacent signals — before a patient ever enters a search engine.
Intent Scoring
Our scoring model ranks each audience segment by predicted care-seeking probability at the condition level, outputting intent deciles.
Programmatic Activation
High-intent segments are activated across display, CTV, native, and social channels through your preferred DSP or our managed service.
Platform Capabilities
Two precision tools, one integrated platform
Intent Scoring
Know who's about to seek care — before they do
Salubrum's intent engine analyzes patterns across de-identified data streams to predict which individuals are entering a care-evaluation window. No PHI. No guesswork.
- Condition-level intent scores (not just general health interest)
- Real-time signal refresh at geographic and audience granularity
- Intent decile outputs compatible with any DSP or DMP
Programmatic Targeting
Activate intent segments across every digital channel
Take your scored audiences and push them live across display, connected TV, native content, and social — with frequency capping and pacing tuned for healthcare marketing cycles.
- Direct DSP integration: The Trade Desk, DV360, and others
- CTV reach for service-line campaigns targeting specific conditions
- Managed service or self-serve depending on team capacity
Who We Serve
Built for every healthcare acquisition team
Health Systems
Drive service-line volume across cardiology, ortho, oncology, and primary care with intent-targeted campaigns across systems.
Learn moreSpecialty Clinics
Orthopedics, fertility, weight management, and dermatology practices competing for high-value patients in dense markets.
Learn morePharma Brands
Find in-market patients for DTC campaigns by condition. Intent scoring replaces broad demographic targeting for prescription brands.
Learn moreAgencies
Healthcare marketing agencies add Salubrum's intent scoring as a white-label data layer — delivering CPL improvement and compliance-ready documentation to health system clients.
Learn morePrivacy-Safe by Design
Built for healthcare's privacy requirements
Salubrum was designed from the ground up for the regulatory realities of healthcare marketing. We use de-identified data and HIPAA-aware practices — not work-arounds.
De-identified Data
All intent signals are de-identified per HIPAA Safe Harbor standards before entering our scoring model. No PHI is processed or stored.
HIPAA-Aware Practices
Our data handling is designed with HIPAA controls in mind. We work with privacy counsel and review procedures annually. Note: HIPAA has no certification program — any vendor claiming "HIPAA certified" is misstating the standard.
Transparent Methodology
We document our signal sources, scoring approach, and de-identification process. You can read our full methodology before signing anything.
From Healthcare Marketers
What acquisition teams say
"We were running broad geo campaigns for our orthopedic service line and seeing CPLs we couldn't justify. After adding Salubrum's intent layer, we cut unqualified impressions by more than half."
"The data methodology documentation was what sold our compliance team. We couldn't use a black-box audience product in healthcare. Salubrum's transparency made the approval process straightforward."
"We white-labeled Salubrum for three of our health system clients. The intent score layer gave us a differentiated story to tell vs. standard programmatic vendors — and the results backed it up."
Stop targeting zip codes. Start targeting intent.
See how Salubrum's intent scoring platform can sharpen your healthcare patient acquisition campaigns.