The Platform
Two capabilities. One intent-driven platform.
Salubrum combines pre-search intent scoring with multi-channel programmatic activation so healthcare marketers can find and reach the right patients — not just the right geography.
Core Capabilities
From intent signal to live impression
Intent Scoring
Predict which individuals are entering a care-evaluation window at the condition level — before they reach a search engine. Outputs are intent deciles compatible with any DSP or DMP.
Programmatic Targeting
Activate high-intent audience segments across display, CTV, native, and social through direct DSP integrations or our managed-service desk. Campaign-level frequency controls included.
Data Layer
De-identified signals at every layer
Salubrum's scoring model draws from three categories of de-identified signal data, refreshed continuously to capture current care-seeking behavior.
Behavioral Signals
De-identified web activity patterns, content consumption, and search-adjacent behavior that correlates with imminent care-seeking at the condition level.
Contextual Signals
Page-level and session-level context from publisher networks indicating active research into specific health conditions or treatment options.
De-identified Claims Data
Condition-level utilization patterns derived from de-identified claims data to understand longitudinal care-seeking journeys without any PHI.
Integrations
Connects to your existing stack
Salubrum outputs integrate directly with leading DSP, DMP, and analytics platforms your team already uses.
See intent scoring for your specific service lines and catchment area.
We'll run sample intent audiences for your market during the demo — so you see actual audience sizes and decile distributions before committing.