Platform / Intent Scoring
Predict care intent before the first search
Salubrum's scoring engine analyzes de-identified behavioral and contextual signals to rank populations by condition-level care-seeking probability — outputting intent deciles your team can act on immediately.
How Scoring Works
Signals in, intent deciles out
Our scoring workflow takes multiple de-identified signal streams, normalizes them, and outputs ranked audience segments you can activate immediately.
Scoring Capabilities
Built for healthcare marketing precision
Condition-Level Scoring
Intent scores are generated at the condition level — orthopedics, oncology, cardiology, fertility, weight management — not just general healthcare interest.
Real-Time Signal Refresh
Scores refresh continuously as new behavioral and contextual signals arrive, so your audience targeting reflects current intent — not last month's data.
Intent Decile Outputs
Scored audiences are delivered as decile segments (1–10). Your team sets the intent threshold for campaign activation — typically deciles 7–10 for high-value procedures.
Geographic Granularity
Intent scoring is available at the DMA, MSA, or custom catchment area level — matching how health systems and specialty practices define their service footprints.
Privacy-Safe by Construction
All input signals are de-identified per HIPAA Safe Harbor standards before scoring. No PHI enters the model. No PHI is output or stored.
DSP/DMP Compatible
Intent segment outputs deliver directly to The Trade Desk, DV360, or your preferred DMP via standard taxonomy. No custom integration required on your end.
See intent decile outputs for your market.
During the demo, we'll run a sample score for your catchment area and service lines — showing decile distribution, audience sizes, and condition-level breakdown before you commit.