Solutions / Health Systems
Drive service-line volume with intent-targeted campaigns
Health system marketing teams use Salubrum to find patients who are actively evaluating care for their highest-value service lines — before those patients reach a competitor's ad.
Typical Service Lines
The Challenge
What health system marketers face
High CPL on geo-targeted campaigns
Broad geographic campaigns reach entire DMAs — most of whom aren't evaluating any healthcare service. CPLs balloon because only a small fraction of impressions hit anyone with active intent.
No way to find pre-search intent
By the time a patient reaches a search engine, they've already been in a care-evaluation window for days or weeks. Standard SEM misses the early-stage consideration phase entirely.
Compliance constraints on data use
Healthcare marketers operate under heightened privacy requirements. Standard ad tech audience data creates compliance risk that legal and compliance teams can't accept.
How Salubrum Helps
Intent intelligence built for health system acquisition
Condition-Level Scoring
Each service line campaign gets its own intent audience — cardiology, orthopedics, oncology — scored independently. Not a generic "health-interested" segment shared across conditions.
Upstream of the Search
SEM reaches patients after they've already started searching — by then, they've often seen a competitor. Salubrum scores intent during the pre-search research phase, when healthcare brand preference is still forming.
Documentation for Compliance Review
De-identified per HIPAA Safe Harbor. Full signal taxonomy, de-identification procedures, and data flow documentation available under NDA — designed to pass a health system compliance and legal review, not just assert it.
See how it works for your service lines
Request a demo and we'll show you sample intent scores and audience sizes for your specific catchment area and service lines.