Solutions / Pharma Brands
Find in-market patients before mass DTC misses them
Pharma DTC is moving from broad television to precision programmatic. Salubrum's condition-level intent scoring is the engine that makes it work — identifying patients actively evaluating treatment options, not just any health-interested demographic.
Condition Categories
Why Pharma Uses Intent Scoring
Condition-level patient targeting for DTC programs
Condition-Level Targeting
Score populations by specific condition intent — type 2 diabetes, atrial fibrillation, psoriasis — not broad health interest segments that include people years away from any relevant diagnosis horizon. Intent deciles let you focus spend on the in-market fraction.
Designed to Pass Compliance Review
Pharma DTC teams navigate medical-legal review and privacy constraints that general programmatic vendors aren't built for. Salubrum's de-identified data and full methodology documentation is ready for your compliance and regulatory affairs team to evaluate.
Multi-Channel DTC Activation
Deploy intent-scored audiences across CTV, programmatic display, native, and social — reaching patients across the multi-touchpoint DTC media model with consistent audience quality at each channel, not just on one screen.
Better DTC precision starts with intent data
Contact our team to discuss your brand's DTC objectives and see how condition-level intent scoring would change your campaign economics.